FRANK LLOYD WRIGHT'S PRICE TOWER
Website redesign of Frank LLoyd Wright's Price Tower Arts Center
BACKGROUND & CHALLENGE
Frank Lloyd Wright's tallest built project, the 19-story Price Tower was built in 1956. Wright originally conceived the design for St. Mark’s in the Bowery in New York City, but once built on the prairie, Wright called this skyscraper “the tree that escaped the crowded forest.” Lavish in its materials and detailing, the 221-foot-tall building is listed on the National Register of Historic Places and is one of the American Institute of Architects’ seventeen most significant examples of Frank Lloyd Wright’s architecture.
In 2014, The Price Tower Arts Center asked us to redesign their website. We prepared a custom design resonating with the Center's current branding, featuring beautiful photography, and powered by the WordPress CMS, giving their staff more effective control over the website's content.